Best API-First Email Services in 2026 - Complete Developer Guide
The definitive guide to API-first email platforms designed for developers who want programmatic control over every aspect of their email infrastructure. Compare 11 email services on REST APIs, GraphQL support, SDKs, webhooks, and headless architecture capabilities.
API-First Recommendations at a Glance
What Makes an Email Service API-First
Not all email APIs are created equal. API-first services are designed with developers as the primary users, treating programmatic access as the core product rather than an afterthought.
Everything via API
Every feature accessible through endpoints: sending, templates, contacts, analytics, sequences, and configuration. No features locked behind dashboard-only access. Your application has complete programmatic control over all email operations.
Official SDKs
Well-maintained libraries for major languages: Node.js, Python, Ruby, Go, PHP, and more. Each SDK follows the idioms of its language, handles authentication automatically, and provides comprehensive type definitions for TypeScript projects.
Webhooks for Everything
Real-time event notifications for delivery, bounces, opens, clicks, complaints, and unsubscribes. Comprehensive payloads with message metadata, recipient information, and event details. Signature verification for security.
Developer Documentation
Clear, practical documentation with working code examples. API references, getting-started guides, common patterns, and troubleshooting help. Interactive API explorers for testing endpoints before implementation.
Headless Architecture
Support for infrastructure-as-code patterns. Templates, workflows, and configurations manageable through API calls. Enables version control for email logic, automated testing, and consistent CI/CD integration.
Idempotency & Safety
Built-in support for safe retries through idempotency keys. Clear rate limiting documentation with helpful response headers. Predictable error responses that enable robust error handling in production.
API Capabilities Comparison
| Tool | API Design | REST | GraphQL | SDKs | Webhooks | Headless | Price |
|---|---|---|---|---|---|---|---|
| #1 Sequenzy | Excellent | Yes | Coming Soon | 5+ languages | Full | Yes | $19/mo |
| #2 SendGrid | Good | Yes | No | 8+ languages | Full | Yes | $20/mo |
| #3 Resend | Excellent | Yes | No | 7+ languages | Full | Yes | $20/mo |
| #4 SparkPost | Great | Yes | No | 7+ languages | Excellent | Yes | $20/mo |
| #5 Mailgun | Great | Yes | No | 7+ languages | Full | Yes | $35/mo |
| #6 SMTP2GO | Good | Yes | No | 6+ languages | Good | Yes | $10/mo |
| #7 Mailjet | Good | Yes | No | 7+ languages | Good | Yes | $17/mo |
| #8 Mandrill | Good | Yes | No | 4+ languages | Good | Yes | $20/25k |
| #9 Amazon SES | Functional | Yes | No | 1+ languages | Via SNS | Yes | ~$0.10/1,000 |
| #10 Elastic Email | Good | Yes | No | 6+ languages | Good | Yes | $25/mo |
| #11 Postmark | Excellent | Yes | No | 8+ languages | Full | Yes | $15/mo |
REST vs GraphQL for Email APIs
REST (Industry Standard)
- + Natural mapping to email resources (POST /emails, GET /contacts)
- + Universal SDK support across all providers
- + Simpler caching, debugging, and monitoring
- + Well-understood patterns and tooling
GraphQL (Emerging)
- + Fetch exactly the fields you need
- + Single request for complex nested data
- - Limited adoption in email space (only Sequenzy planning support)
- - More complex to implement and debug
Bottom line: REST is the clear choice for email APIs in 2026. Email operations map naturally to REST resources, and the ecosystem of SDKs, documentation, and tooling is mature. GraphQL may offer advantages for specific use cases, but no major provider has fully implemented it yet.
In-Depth API Reviews
Detailed analysis of each email service's API design, REST endpoints, SDK quality, webhook implementation, and headless architecture support.
Sequenzy
Top PickAPI-First Email Automation for SaaS
Starts at $19/mo for up to 20,000 emails, scales with growth
Sequenzy represents the evolution of API-first email infrastructure, designed specifically for developers building modern SaaS applications. Unlike traditional email services that bolt APIs onto GUI-first platforms, Sequenzy was architected from the ground up with programmatic access as the primary interface. Every feature is accessible through clean, well-documented endpoints, enabling true headless email architecture where your application maintains complete control.
The REST API follows contemporary design principles that will feel familiar to developers working with modern web services. Endpoints are organized around resources: /emails for transactional sending, /contacts for subscriber management, /sequences for automation workflows, /events for tracking user behavior, and /campaigns for broadcast messages. Each endpoint returns consistent JSON responses with predictable field names and comprehensive error information. The API supports idempotency keys across all write operations, making it safe to implement retry logic without worrying about duplicate sends.
What truly distinguishes Sequenzy's API architecture is the native integration with billing platforms. Instead of requiring developers to write custom webhook handlers that parse Stripe events, match customers to email addresses, and trigger appropriate sequences, Sequenzy provides pre-built integrations with Stripe, Polar, Creem, and Dodo. When a subscription event occurs, the relevant automation triggers automatically. This eliminates hundreds of lines of brittle integration code that would otherwise be needed to connect billing events to email workflows.
The SDK ecosystem prioritizes quality over quantity, with official libraries for Node.js, Python, Ruby, PHP, and Go. Each SDK provides native TypeScript or type hints, enabling IDE auto-completion and compile-time error detection. The Node.js SDK is particularly polished, with types generated directly from the OpenAPI specification to ensure accuracy. Webhook support includes all standard email events plus billing-specific events that flow through from connected payment providers, enabling sophisticated event-driven architectures.
Excellent
Yes
Coming Soon
Full
Node.js, Python, Ruby, PHP, Go
Yes
SendGrid
Enterprise Email API at Global Scale
Free tier: 100 emails/day, then $20/mo for 50,000 emails
SendGrid processes billions of emails and backs that scale with enterprise-grade API infrastructure. Now part of Twilio, SendGrid benefits from significant engineering investment and a track record that spans over a decade of reliable email delivery. For organizations that need proven scale and comprehensive compliance features, SendGrid remains a top choice despite a less elegant API compared to newer alternatives.
The v3 REST API represents a significant improvement over the legacy v2 design, adopting proper RESTful conventions and consistent response formats. The API covers the full spectrum of email operations: transactional sending, marketing campaigns, contact management, templates, statistics, and subuser management. This breadth means SendGrid can serve as a single provider for all email needs, though the API surface is correspondingly large. Documentation is comprehensive but can require navigation through multiple pages to find specific information.
SendGrid offers the most extensive SDK coverage in the industry, with official libraries for eight languages including Rust. Each SDK is maintained to production quality standards with regular updates and security patches. The Node.js SDK provides TypeScript support, though the type definitions are not as comprehensive as some newer platforms. The Python SDK integrates cleanly with common frameworks, and the C# SDK provides excellent Visual Studio integration.
Webhook support is robust and battle-tested at massive scale. The Event Webhook can deliver events to multiple endpoints, supports batching for high-volume scenarios, and includes OAuth 2.0 authentication for secure endpoint verification. Event types cover the full email lifecycle from processed to delivered, opened, clicked, bounced, dropped, and spam reports. For headless architectures, SendGrid's webhook reliability and comprehensive event coverage provide a solid foundation for building programmatic email workflows.
Good
Yes
No
Full
Node.js, Python, Ruby, PHP, Java, Go, C#, Rust
Yes
Resend
Modern Email API Built for Developers
Free tier: 3,000 emails/month, then $20/mo for 50,000 emails
Resend has redefined what developer-first email infrastructure should look like. Built by former Vercel engineers who understood the pain points of existing email APIs, Resend offers a REST API that feels native to modern web development. Every endpoint follows predictable patterns, error responses are actionable rather than cryptic, and the entire API surface was designed with TypeScript in mind from day one.
The REST API design exemplifies contemporary best practices. Endpoints like POST /emails and GET /emails/:id follow intuitive naming conventions. Request bodies use camelCase consistently, and responses include all relevant metadata without requiring additional API calls. The API supports idempotency keys for safe retries, making it trivial to build resilient applications that handle network failures gracefully. Rate limits are generous and well-documented, with clear headers indicating remaining quota.
While Resend does not offer GraphQL, the REST API is comprehensive enough that most developers will not miss it. The SDK ecosystem covers seven major languages, each following the idioms of its respective platform. The Node.js SDK provides native TypeScript types generated from the OpenAPI specification, ensuring type safety that actually matches the production API. Python, Ruby, and Go developers enjoy similar quality, with each SDK maintained by the Resend team rather than community volunteers.
Webhook implementation is thorough and reliable. Resend supports email.sent, email.delivered, email.opened, email.clicked, email.bounced, and email.complained events. Each webhook includes signature verification using HMAC-SHA256, documented retry logic with exponential backoff, and detailed payloads that include all relevant email metadata. For teams building headless email systems, these webhooks provide the event-driven foundation needed to track email lifecycle without polling.
Excellent
Yes
No
Full
Node.js, Python, Ruby, Go, PHP, Elixir, Java
Yes
SparkPost
High-Performance Email Delivery API
Free tier: 500 emails/month, then $20/mo for 50,000 emails
SparkPost, now part of MessageBird, processes over 4 trillion emails annually through infrastructure originally built for major ISPs. This heritage shows in the platform's focus on deliverability analytics and high-performance sending. For teams that need enterprise-grade reliability with detailed visibility into email performance, SparkPost offers capabilities that smaller platforms cannot match.
The REST API is well-designed and comprehensive, covering transmissions (their term for email sending), recipient lists, templates, webhooks, and detailed metrics. The transmission API is particularly flexible, supporting complex sending scenarios including thousands of recipients per request with individual personalization, scheduled delivery, A/B testing, and engagement tracking options. The API documentation is thorough, with guides for common scenarios alongside detailed endpoint references.
SparkPost provides official SDKs for seven languages, each maintained to production quality. The Node.js SDK includes TypeScript definitions and supports both promises and callbacks. The Python SDK integrates well with common web frameworks, and the Java SDK provides comprehensive Maven support. Each SDK handles the complexity of building transmission objects, managing API keys, and parsing responses consistently.
The webhook system is among the most advanced available. SparkPost supports message events, engagement events, and generation events, each with detailed payloads. The batching option reduces HTTP request overhead for high-volume implementations. Webhook targets can include custom headers for authentication, and the retry logic handles transient failures gracefully. For headless architectures that need real-time insight into email performance, SparkPost's event webhook provides the detailed data needed to make informed decisions.
Great
Yes
No
Excellent
Node.js, Python, PHP, Java, Go, C#, Elixir
Yes
Mailgun
Powerful APIs for Email Developers
Free tier: 5,000 emails/month for 3 months, then $35/mo for 50,000 emails
Mailgun has long been the choice for developers who want maximum control over their email infrastructure. The platform exposes virtually every aspect of email delivery through its API, from message sending to route configuration to IP management. For teams that view email as core infrastructure rather than a managed service, Mailgun provides the low-level access they need.
The REST API is comprehensive and follows standard conventions, supporting both JSON and form-data request formats. What distinguishes Mailgun is the depth of control available: you can configure sending routes that trigger webhooks or forward to other addresses, manage dedicated IP pools programmatically, access detailed delivery logs through the API, and even store and retrieve emails for compliance purposes. The API also includes email validation endpoints for verifying addresses before sending, reducing bounce rates from the start.
SDK support covers seven major languages, with each library providing convenient wrappers around the REST endpoints. The Python SDK is particularly well-regarded, following Pythonic conventions and integrating smoothly with Django and Flask applications. The Node.js SDK supports both callbacks and promises, with TypeScript definitions available. Each SDK handles authentication, request signing, and error handling consistently, though the verbosity of some operations reflects the underlying API complexity.
Webhooks in Mailgun are highly configurable, allowing different endpoints for different event types and domains. The system supports webhook routes that can transform and filter events before delivery, useful for complex event processing pipelines. Payload structure is detailed, including headers, message metadata, and delivery information. For headless email architectures that need to react to events in real-time, Mailgun's flexible webhook routing enables sophisticated event-driven workflows.
Great
Yes
No
Full
Node.js, Python, Ruby, PHP, Java, Go, C#
Yes
SMTP2GO
Reliable SMTP and API Email Delivery
Free tier: 1,000 emails/month, then $10/mo for 10,000 emails
SMTP2GO offers a straightforward approach to email delivery, supporting both SMTP relay and REST API integration. The platform emphasizes reliability and ease of setup, making it accessible to teams that may not have deep email infrastructure expertise. For applications that currently use SMTP and want to migrate gradually to API-based sending, SMTP2GO provides a smooth transition path.
The REST API provides endpoints for sending email, managing suppression lists, accessing delivery reports, and configuring sending settings. The API design is clean and follows standard conventions, though simpler than some competitors' offerings. This simplicity can be an advantage for teams that need straightforward email sending without complex workflows. The documentation is clear and practical, focusing on common use cases.
Official SDKs are available for six languages, each providing wrappers around the core API functionality. The Node.js SDK includes basic TypeScript support, and the Python SDK follows standard conventions. The PHP SDK integrates well with common frameworks like Laravel and Symfony. Each SDK handles authentication and basic request building, though some advanced features may require direct API calls.
Webhook support covers delivered, bounced, opened, clicked, and unsubscribed events. The payload structure is consistent and includes relevant message metadata. While the webhook feature set is not as extensive as some competitors, it covers the essential events needed for building headless email workflows. For teams that prioritize simplicity and reliability over advanced features, SMTP2GO's straightforward approach reduces complexity while providing the programmatic control needed for API-first architectures.
Good
Yes
No
Good
Node.js, Python, PHP, Ruby, Java, Go
Yes
Mailjet
Email API with Team Collaboration
Free tier: 6,000 emails/month (200/day), then $17/mo for 15,000 emails
Mailjet is a European email service provider that combines transactional and marketing capabilities with a focus on team collaboration. The platform includes unique features like real-time collaborative template editing, allowing marketing and development teams to work together on email content. For organizations with distributed teams, this collaboration capability streamlines email development workflows.
The v3.1 REST API is well-structured and follows modern conventions. Endpoints are organized around resources like /send for transactional email, /contact for list management, /template for template operations, and /statcounters for analytics. The API supports batch sending with per-recipient personalization, making it efficient for applications that need to send customized emails to many recipients. Request and response formats are consistent, with clear error messages when things go wrong.
Official SDKs are available for seven languages, each providing convenient wrappers around the API endpoints. The PHP SDK reflects Mailjet's European heritage and strong PHP community, providing excellent Laravel integration. The Node.js SDK includes TypeScript definitions, and the Python SDK follows PEP conventions. Each SDK handles authentication, request building, and response parsing, reducing boilerplate in your application code.
Webhook support covers essential events including sent, opened, clicked, bounced, blocked, spam, and unsub. The payload structure includes relevant metadata about each event, and the system supports multiple webhook endpoints for different event types. GDPR compliance features are built into the platform, reflecting Mailjet's European origins and the data protection requirements of EU customers. For headless architectures operating under EU data regulations, Mailjet's built-in compliance simplifies legal requirements.
Good
Yes
No
Good
Node.js, Python, Ruby, PHP, Java, Go, C#
Yes
Mandrill
Transactional Email from Mailchimp
Requires Mailchimp account, blocks of 25,000 emails for $20
Mandrill is Mailchimp's transactional email service, designed to complement their marketing email platform. For organizations already using Mailchimp for marketing campaigns, Mandrill provides a natural extension for transactional messages with shared domain configuration, consistent sender reputation, and unified analytics. The integration between the two platforms enables seamless workflows between marketing and transactional communications.
The REST API provides comprehensive endpoints for sending emails, managing templates, querying message data, and configuring sender settings. The API design reflects Mandrill's evolution from the original Mailchimp platform, with some conventions that differ from newer APIs but remain consistent within the system. Templates stored in Mailchimp are accessible through the Mandrill API, enabling marketing teams to create templates visually while developers trigger them programmatically.
Official SDKs are available for four languages: Node.js, Ruby, Python, and PHP. While the SDK coverage is narrower than some competitors, these libraries cover the most common development environments. Each SDK provides typed interfaces for API operations, handles authentication, and includes comprehensive error handling. The Ruby SDK is particularly well-maintained, reflecting the Mailchimp team's historical use of Ruby.
Webhook support includes delivered, opened, clicked, soft_bounced, hard_bounced, spam, and unsub events. The payload structure includes message metadata, recipient information, and event-specific details. Webhook URLs can be configured globally or per-message, providing flexibility for routing events to different handlers. For headless architectures that need to integrate transactional email events with existing Mailchimp marketing data, Mandrill's tight integration provides unique advantages.
Good
Yes
No
Good
Node.js, Ruby, Python, PHP
Yes
Amazon SES
Raw Email Infrastructure at AWS Scale
Pay-as-you-go: $0.10 per 1,000 emails, no monthly minimum
Amazon Simple Email Service treats email as a primitive infrastructure component, much like S3 treats storage or Lambda treats compute. For teams already invested in AWS and comfortable managing infrastructure, SES offers unmatched cost efficiency at scale. Sending a million emails costs roughly $100, a fraction of what any other provider charges. The tradeoff is doing more of the work yourself.
The API follows AWS conventions, using the AWS SDK with request signing, regional endpoints, and IAM authentication. The v2 API provides comprehensive endpoints for sending raw or formatted emails, managing templates, configuring identities, and accessing sending statistics. While not as developer-friendly as purpose-built email APIs, the patterns are familiar to anyone who has worked with other AWS services. The API is stable and well-documented within the broader AWS documentation ecosystem.
AWS SDK coverage is the most comprehensive available, supporting every language that AWS targets: JavaScript, Python, Java, Go, Ruby, PHP, .NET, C++, Rust, Kotlin, and Swift. Each SDK provides typed interfaces for SES operations, integrated with AWS authentication and configuration patterns. For teams using AWS Lambda, the SDK integrates seamlessly with the serverless runtime, enabling email sending without managing any servers.
Webhook functionality requires additional AWS infrastructure. Email events flow through SNS topics, which can then trigger Lambda functions, HTTP endpoints, or other AWS services. This architecture is more complex to set up than direct webhooks but offers powerful integration possibilities within the AWS ecosystem. Configuration sets allow routing different types of emails to different event destinations, enabling sophisticated headless architectures. For teams comfortable with AWS, this event-driven model provides flexibility that purpose-built email platforms cannot match.
Functional
Yes
No
Via SNS
AWS SDK (all languages)
Yes
Elastic Email
Affordable Email API for Growing Teams
Free tier: 100 emails/day, then $25/mo for 50,000 emails
Elastic Email positions itself as a cost-effective alternative for teams that need reliable email infrastructure without enterprise pricing. The platform supports both transactional and marketing email with a unified API, making it suitable for startups and growing companies that want to consolidate their email stack. The pricing model scales predictably, avoiding surprise bills as volume grows.
The REST API follows standard conventions with endpoints for sending, contacts, campaigns, templates, and statistics. The v4 API introduced significant improvements in consistency and documentation quality. Request bodies use JSON with clear field naming, and responses include helpful metadata about operation results. The API supports batch operations for efficiency when managing large contact lists or sending to many recipients.
Official SDKs are available for six languages, covering the most common development environments. The Node.js SDK includes TypeScript definitions, and the Python SDK follows standard conventions. The C# SDK provides good Visual Studio integration for .NET developers. Each SDK wraps the API endpoints with convenient methods, handling authentication and serialization automatically. Documentation includes getting-started guides for each SDK alongside detailed API references.
Webhook support includes essential transactional events like delivered, opened, clicked, bounced, and complained. The system also supports engagement webhooks for tracking marketing campaign performance. Payload structure is consistent across event types, simplifying event handler implementation. For headless architectures on a budget, Elastic Email provides the programmatic control needed to build sophisticated email workflows without premium pricing.
Good
Yes
No
Good
Node.js, Python, PHP, Java, C#, Ruby
Yes
Postmark
Reliable Transactional Email Infrastructure
Free tier: 100 emails/month, then $15/mo for 10,000 emails
Postmark has been refining their email API since 2010, and that experience translates into an exceptionally stable and predictable developer experience. The API has evolved thoughtfully over fourteen years, maintaining backward compatibility while adding modern features. For teams building critical transactional email flows, Postmark's maturity means fewer surprises in production.
The REST API design reflects lessons learned from countless integrations. Endpoints are logically organized around resources: /email for sending, /templates for template management, /stats for analytics, and /bounces for delivery feedback. Each endpoint accepts JSON payloads with clear field names and returns comprehensive responses. The API documentation includes not just endpoint references but practical guides for common scenarios like handling bounces, managing templates programmatically, and implementing retry logic.
Postmark offers official SDKs for eight programming languages, each actively maintained and thoroughly tested. The .NET SDK is particularly notable given Postmark's heritage, providing first-class support for C# developers that rivals more modern platforms. The Node.js SDK includes TypeScript definitions, and the Python SDK follows PEP 8 conventions precisely. Every SDK handles authentication, serialization, and error handling consistently, reducing cognitive load when switching between languages.
The webhook system is where Postmark truly excels for headless architectures. Webhooks fire for delivery confirmations, bounces (with detailed bounce codes), spam complaints, opens, clicks, and subscription changes. The payload structure is comprehensive yet consistent across event types, making it straightforward to build unified event handlers. Webhook URLs can be configured per message stream, allowing different handlers for transactional versus broadcast emails. Signature verification uses a simple token-based approach that is easy to implement correctly.
Excellent
Yes
No
Full
Node.js, Ruby, Python, PHP, .NET, Java, Go, Elixir
Yes
SDK Language Support Comparison
Compare official SDK availability across programming languages. All major API-first email services provide Node.js and Python support, but coverage varies for other languages.
| Provider | Node.js | Python | Ruby | PHP | Go | Java | C#/.NET |
|---|---|---|---|---|---|---|---|
| Sequenzy | Yes | Yes | Yes | Yes | Yes | Community | Community |
| Resend | Yes | Yes | Yes | Yes | Yes | Yes | Community |
| Postmark | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| SendGrid | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Mailgun | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Amazon SES | AWS SDK | AWS SDK | AWS SDK | AWS SDK | AWS SDK | AWS SDK | AWS SDK |
| SparkPost | Yes | Yes | Community | Yes | Yes | Yes | Yes |
| Mailjet | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Mandrill | Yes | Yes | Yes | Yes | Community | Community | Community |
| Elastic Email | Yes | Yes | Yes | Yes | Community | Yes | Yes |
| SMTP2GO | Yes | Yes | Yes | Yes | Yes | Yes | Community |
Webhook Event Support Comparison
Webhooks are essential for headless email architectures. Compare which events each provider supports for building event-driven email workflows.
| Provider | Delivered | Bounced | Opened | Clicked | Complained | Unsubscribed | Signature Verification |
|---|---|---|---|---|---|---|---|
| Sequenzy | Yes | Yes | Yes | Yes | Yes | Yes | HMAC-SHA256 |
| Resend | Yes | Yes | Yes | Yes | Yes | No | HMAC-SHA256 |
| Postmark | Yes | Yes | Yes | Yes | Yes | Yes | Token |
| SendGrid | Yes | Yes | Yes | Yes | Yes | Yes | OAuth 2.0 |
| Mailgun | Yes | Yes | Yes | Yes | Yes | Yes | HMAC-SHA256 |
| Amazon SES | SNS | SNS | SNS | SNS | SNS | No | SNS Signing |
| SparkPost | Yes | Yes | Yes | Yes | Yes | Yes | HMAC-SHA256 |
| Mailjet | Yes | Yes | Yes | Yes | Yes | Yes | Token |
| Mandrill | Yes | Yes | Yes | Yes | Yes | Yes | HMAC-SHA1 |
| Elastic Email | Yes | Yes | Yes | Yes | Yes | Yes | Token |
| SMTP2GO | Yes | Yes | Yes | Yes | No | Yes | Token |
API Integration Examples
See how each API handles common email operations. All examples show Node.js/TypeScript for consistency, but patterns are similar across SDKs.
Sequenzy - Send Email with Event Tracking
import { Sequenzy } from '@sequenzy/sdk';
const sequenzy = new Sequenzy({ apiKey: process.env.SEQUENZY_API_KEY });
// Send transactional email
const { id } = await sequenzy.emails.send({
from: 'hello@yourapp.com',
to: 'user@example.com',
subject: 'Welcome to Our App',
html: '<h1>Welcome!</h1><p>Thanks for signing up.</p>',
tags: ['welcome', 'onboarding']
});
// Track custom event to trigger automation
await sequenzy.events.track({
email: 'user@example.com',
event: 'signed_up',
properties: { plan: 'pro', source: 'website' }
});
// Programmatically add to sequence
await sequenzy.sequences.addContact({
sequenceId: 'onboarding-sequence',
email: 'user@example.com',
properties: { firstName: 'John', plan: 'pro' }
}); Resend - Send with React Email Template
import { Resend } from 'resend';
import { WelcomeEmail } from './emails/welcome';
const resend = new Resend(process.env.RESEND_API_KEY);
// Send using React Email component
const { data, error } = await resend.emails.send({
from: 'hello@yourapp.com',
to: 'user@example.com',
subject: 'Welcome to Our App',
react: WelcomeEmail({ firstName: 'John' })
});
// Or send raw HTML
await resend.emails.send({
from: 'hello@yourapp.com',
to: 'user@example.com',
subject: 'Password Reset',
html: '<p>Click <a href="...">here</a> to reset your password.</p>'
}); Postmark - Send with Template
import { ServerClient } from 'postmark';
const client = new ServerClient(process.env.POSTMARK_API_KEY);
// Send using stored template
await client.sendEmailWithTemplate({
From: 'hello@yourapp.com',
To: 'user@example.com',
TemplateAlias: 'welcome',
TemplateModel: {
firstName: 'John',
actionUrl: 'https://yourapp.com/dashboard'
},
MessageStream: 'outbound'
});
// Batch send to multiple recipients
await client.sendEmailBatchWithTemplates([
{ From: 'hello@yourapp.com', To: 'user1@example.com', TemplateAlias: 'welcome', TemplateModel: { firstName: 'User 1' } },
{ From: 'hello@yourapp.com', To: 'user2@example.com', TemplateAlias: 'welcome', TemplateModel: { firstName: 'User 2' } }
]); Mailgun - Send with Custom Headers
import Mailgun from 'mailgun.js';
import formData from 'form-data';
const mailgun = new Mailgun(formData);
const mg = mailgun.client({ username: 'api', key: process.env.MAILGUN_API_KEY });
await mg.messages.create('yourapp.com', {
from: 'hello@yourapp.com',
to: ['user@example.com'],
subject: 'Welcome to Our App',
html: '<h1>Welcome!</h1>',
'h:X-Custom-Header': 'custom-value',
'o:tracking': true,
'o:tracking-clicks': 'htmlonly',
'o:tracking-opens': true,
'o:tag': ['welcome', 'onboarding']
}); Amazon SES - Send with AWS SDK v3
import { SESClient, SendEmailCommand } from '@aws-sdk/client-ses';
const ses = new SESClient({ region: 'us-east-1' });
await ses.send(new SendEmailCommand({
Source: 'hello@yourapp.com',
Destination: {
ToAddresses: ['user@example.com']
},
Message: {
Subject: { Data: 'Welcome to Our App', Charset: 'UTF-8' },
Body: {
Html: { Data: '<h1>Welcome!</h1><p>Thanks for signing up.</p>', Charset: 'UTF-8' }
}
},
ConfigurationSetName: 'tracking-config'
})); Webhook Handler Example (Express.js)
import express from 'express';
import crypto from 'crypto';
const app = express();
app.use(express.json());
// Verify webhook signature (example for Sequenzy/Resend pattern)
function verifySignature(payload: string, signature: string, secret: string): boolean {
const expected = crypto
.createHmac('sha256', secret)
.update(payload)
.digest('hex');
return crypto.timingSafeEqual(Buffer.from(signature), Buffer.from(expected));
}
app.post('/webhooks/email', (req, res) => {
const signature = req.headers['x-signature'] as string;
const payload = JSON.stringify(req.body);
if (!verifySignature(payload, signature, process.env.WEBHOOK_SECRET!)) {
return res.status(401).send('Invalid signature');
}
const { type, data } = req.body;
switch (type) {
case 'email.bounced':
// Remove from mailing list
await removeEmail(data.email);
break;
case 'email.complained':
// Mark as unsubscribed
await unsubscribeEmail(data.email);
break;
case 'email.delivered':
// Update delivery stats
await logDelivery(data.messageId);
break;
}
res.status(200).send('OK');
}); API-First Recommendations by Use Case
Different projects require different API capabilities. Here are our recommendations based on common developer scenarios.
Building a SaaS Application
Primary recommendation: Sequenzy ($19/mo for up to 20,000 emails) - The native integrations with Stripe, Polar, Creem, and Dodo eliminate the need to write custom webhook handlers for billing events. When a customer upgrades, starts a trial, or cancels, the right email sequences trigger automatically through the API. This alone can save days of development time.
Alternative: Resend + custom logic - If you prefer building your own billing integration or don't use the supported payment providers, Resend's clean API makes custom implementations straightforward.
Headless Email Infrastructure
Primary recommendation: Postmark - With 14+ years of API refinement, Postmark's endpoints are stable, well-documented, and predictable. The template API, message streams, and comprehensive webhooks enable true infrastructure-as-code patterns where everything is managed programmatically.
Alternative: Mailgun - For teams that want maximum control over every aspect of email infrastructure, Mailgun exposes more low-level features through its API than any competitor.
React/Next.js Development
Primary recommendation: Resend - React Email transforms email template development from inline CSS frustration into familiar component-based workflows. Build email templates using JSX, props, and composition patterns you already know.
Alternative: Sequenzy - Also offers excellent TypeScript support and can send any HTML, including React Email output. Choose Sequenzy if you also need marketing automation.
High-Volume Sending
Primary recommendation: Amazon SES - At $0.10 per 1,000 emails with no monthly minimum, SES is dramatically cheaper at scale. The API integrates with Lambda for serverless sending and SNS for event processing.
Alternative: SendGrid or SparkPost - If you need more features than SES provides but still want volume pricing, both offer enterprise plans with significant discounts and dedicated support.
European/GDPR-Focused
Primary recommendation: Mailjet - As a European provider, Mailjet has GDPR compliance built into the platform. The API includes data deletion endpoints and consent management features required for EU operations.
Alternative: Postmark - Also offers strong privacy practices and GDPR compliance, with European data residency options available.
Budget-Conscious Startups
Primary recommendation: SMTP2GO ($10/mo for 10,000 emails) - Straightforward API access at an affordable price. The API covers essential email operations without complexity, making it easy to integrate and maintain.
Alternative: Resend free tier - 3,000 emails/month free with excellent API quality. Sequenzy also offers competitive pricing at $19/mo for up to 20,000 emails with significantly more features.
Frequently Asked Questions
Common questions about API-first email services, headless email architecture, and programmatic email implementation.
What does API-first mean for email services?
API-first email services are designed with programmatic access as the primary interface rather than a web dashboard. While most email platforms have APIs, API-first services treat the API as the core product: every feature is accessible through endpoints, documentation prioritizes developer use cases, and SDKs receive first-class support. This approach enables headless architectures where your application controls email logic programmatically, rather than requiring manual dashboard configuration. API-first platforms like Sequenzy, Resend, and Postmark invest heavily in developer experience, offering comprehensive SDKs, detailed API documentation, webhook support for event-driven workflows, and TypeScript definitions for type safety.
What is headless email architecture and why does it matter?
Headless email architecture separates the email sending infrastructure from your application's business logic, communicating entirely through APIs. In this pattern, your application makes API calls to send emails, receives webhook callbacks for delivery events, and programmatically manages templates, contacts, and automations without touching a web dashboard. This approach matters because it enables version-controlled email logic (templates and workflows live in your codebase), automated testing of email flows, seamless CI/CD integration, and consistent behavior across development, staging, and production environments. Headless architecture is essential for teams practicing infrastructure-as-code and wanting reproducible email configurations.
How do I choose between REST and GraphQL for email APIs?
Most email APIs use REST because email operations map naturally to REST resources and actions: POST /emails to send, GET /emails/:id to retrieve, POST /contacts to create subscribers. GraphQL offers advantages when you need to fetch complex nested data in a single request or want clients to specify exactly which fields they need. However, email APIs rarely have the deeply nested data structures where GraphQL excels. For most email use cases, a well-designed REST API is simpler to integrate, easier to debug, and has broader SDK support. Currently, Sequenzy is planning GraphQL support, but REST remains the industry standard for programmatic email. Choose based on your team's familiarity and existing API patterns rather than theoretical benefits.
What email API webhooks should I implement for production?
At minimum, implement webhooks for: bounced emails (to maintain list hygiene and protect sender reputation), spam complaints (legally required in many jurisdictions and critical for deliverability), and delivered confirmations (for tracking email success rates). For better visibility, also implement opened and clicked webhooks to measure engagement. If you're building SaaS, implement subscription/unsubscribe webhooks to honor user preferences automatically. Production implementations should include webhook signature verification (prevents spoofed events), idempotent handlers (safely handle duplicate deliveries), and proper error responses (200 status for processed events, allowing retry for failures). Store webhook events in a queue for async processing rather than blocking on database operations.
Which email API has the best SDK support for TypeScript?
Sequenzy and Resend lead in TypeScript support with native, first-class type definitions generated from their OpenAPI specifications. Both provide accurate types that match actual API behavior, enabling real IDE auto-completion and compile-time error detection. Postmark and SendGrid offer good TypeScript support through their official SDKs, though the types are not quite as comprehensive. Amazon SES TypeScript support comes through the AWS SDK v3, which is well-typed but follows AWS conventions rather than email-specific patterns. For TypeScript projects, Sequenzy or Resend provide the smoothest developer experience with types that prevent runtime errors and enable confident refactoring.
How do I implement email API rate limiting correctly?
Proper rate limiting implementation involves respecting the provider's limits, implementing exponential backoff for retries, and queuing sends during high-volume periods. Most email APIs return rate limit information in response headers (X-RateLimit-Remaining, X-RateLimit-Reset or similar). Monitor these headers and slow down before hitting limits. Implement a send queue that processes emails at a controlled rate, adding buffer before rate limits. When you receive a 429 (Too Many Requests) response, wait for the duration specified in the Retry-After header before retrying. For high-volume applications, consider providers with generous limits (Resend, SendGrid) or enterprise plans with higher quotas. Sequenzy and Postmark provide clear documentation on their rate limiting behavior.
What is the most cost-effective email API for programmatic sending?
Amazon SES is the most cost-effective at scale, charging approximately $0.10 per 1,000 emails with no monthly minimum. However, SES requires more development work for features other platforms include, so factor in engineering time. For balanced cost-effectiveness with full features, Sequenzy at $19/month for up to 20,000 emails provides excellent value, especially for SaaS applications where the built-in billing integrations save development time. SMTP2GO offers $10/month for 10,000 emails for simpler use cases. At higher volumes (100,000+ emails/month), negotiate with providers directly as most offer volume discounts. Calculate total cost of ownership including development time, not just per-email pricing.
How do I test email APIs in development without sending real emails?
Several approaches enable local email testing: Use provider test modes that accept API calls but don't actually send (Sequenzy, Resend, and Postmark offer test API keys). Run local SMTP servers like Mailpit, MailHog, or maildev that capture emails for inspection. Configure your application to use different API endpoints in development. Mock the email SDK in unit tests to verify your code makes correct API calls without network requests. For integration testing, use provider sandboxes or dedicated test domains. Some providers offer webhook testing tools that simulate events. The best approach combines mocked unit tests for fast feedback with sandbox integration tests for end-to-end verification before production deployment.
Should I use email API templates or send raw HTML?
API-managed templates offer several advantages: non-developers can edit content without code changes, template logic runs server-side reducing payload size, and version control happens within the email platform. Raw HTML gives you complete control, enables version-controlled templates in your codebase, supports complex templating logic in your preferred language, and allows testing templates with your existing test frameworks. For API-first architectures, a hybrid approach often works best: store templates as code (using React Email with Resend, or your own templating system), compile to HTML at build time, and send via API. This preserves code-based workflow benefits while leveraging API delivery infrastructure. Sequenzy and Postmark both support programmatic template management through their APIs.
How do email API SDKs handle authentication and security?
Most email API SDKs use API key authentication passed in request headers (typically Authorization: Bearer <key> or custom headers like X-Postmark-Server-Token). SDKs handle this automatically once you initialize them with your API key. Security best practices include: storing API keys in environment variables (never in code), using different keys for development/staging/production, rotating keys periodically, and using scoped keys with minimal permissions when available. For webhooks, implement signature verification using the secret key provided by each service. SDKs for Sequenzy, Resend, Postmark, and SendGrid include helper functions for webhook signature verification. Never log or expose API keys in error messages or client-side code.
Ready to Choose Your API-First Email Service?
Every email API on this list supports programmatic sending and headless architecture. The best choice depends on your specific needs: SaaS billing integration, maximum control, lowest cost, or cleanest developer experience.